Self-Initiated Brief:
Based on my passion for watching Malvern RFC, I decided to redesign their website to make it more functional and accessible for users and to create a cohesive visual language across the site.
Based on my passion for watching Malvern RFC, I decided to redesign their website to make it more functional and accessible for users and to create a cohesive visual language across the site.
As they are a small, local club I felt as though the team wasn’t appreciated enough and wanted to highlight the player’s commitment to the team and their support for each other.
I used the colour scheme of their current brand identity to create a new visual language consisting of design assets that are fun and bold to accentuate the team’s confidence and strength.
Through this project I have learnt to prioritise the function and ease of navigation of website design, putting the user experience first in order to make the site accessible.
